July 13, 2019
It's true! Sort of. Better put, KFC is offering its customers a plant-based burger in some areas of the world, and a lot of folks couldn't be happier. Some say "any plant-based option added to a menu is a step in the right direction," and we couldn't agree more!
KFC launched The Imposter Burger and sold out in only three days in what was supposed to be a month long trial at selected restaurants in Bristol and London.
The Imposter burger - which is made up of a Quorn fillet, coated in a crispy batter, with Original Recipe herbs and spices, lettuce and vegan mayo all layered inside a soft-glazed bun - made its debut on June 17, 2019. The cruelty-free sandwich generated 500 per cent more sales than that of a standard launch. And even though the restaurant sold out, they've brought it back, and it will stay on the menu while stocks last.
"We know… it's unfair. Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we've worked hard to perfect The Imposter – a vegan burger that the Colonel would be proud of," Victoria Robertson, Chief Vegetable Enthusiast at KFC UK & Ireland, said in a statement sent to Plant Based News.
"With such a phenomenal demand, we knew we had to stock up on KFC's first-ever vegan burger," she said of the re-launch. "We've loved sharing our iconic Original Recipe with vegans and veggies and now even more fans will have the chance to try it." she said.
Coming to a location near you? Well, we'll have to wait and see. But we have a feeling this plant-based vegan-vegetarian thing is starting to catch on - and is here to stay!